Subject: pieces of content that serve a larger purpose 32 views

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With that built-in sense of anticipation and urgency, your visitors become more in tune and the path to conversion becomes more linear. You could adopt themes of major industry events happening in a month, tie in national awareness months (like cancer awareness), or even create an awareness month of your own (Landing page awareness month anyone?) Step 3: Determine How Your Content Works Toward A Larger Goal After you select your monthly themes, it’s time to determine how the individual pieces of your content strategy will work together to drive people toward a larger monthly goal. In this method of content planning, you’re not really relying on how headlines are ordered on the calendar.



Instead, you’re planning content based on the smaller actions you’d like Buy TG Database  people to take, then gradually upping the commitment so they’ll take a larger action like becoming a lead or buying something. This is why I suggest developing a content strategy where the individual pieces have 1 of 4 goals: Get Shared Drive Comments Attract Leads Make Sales With your monthly calendar open, mark the days you plan to publish not by post title, but by the desired actions you’d like your readers to take. That would look something like this: Content marketing editorial calendar Click for full-size image Use these goals to guide you in measuring what works and creating individual .




Step 4: Select Media Formats & Styles That Suit Your Audience Going back to the communities you’re following from Step 1, ask yourself what media formats they share the most? What drives the most responses? Video? Podcasts? Ebooks? Blog posts? Infographics? Slideshows? If you’re not creating content in a format the community likes, you’re adding unnecessary friction to delivering your message. Take it a step further and analyze the style and tone that generates the most response. Are they sharing funny stuff, or are their tastes more serious? Long articles or short & pithy? Data-driven or conversational? Argumentative or relaxed? Hip and trendy or wise and authoritative? 9 times out of 10 content fails because it’s in front of the wrong people or delivered in a format your readers just don’t care for