Subject: Active and passive marketing 23 views

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Usually cheaper because it uses free or lowcost channels like SEO content marketing etc. a relationship Proactive marketing uses an external approach by initiating contact with potential customers and directly promoting your products or services. On the other hand a passive campaign is an internal approach aimed at attracting customers to a brand through quality content and valuable information. Active and passive marketing. Target audience. In active marketing the marketer actively searches for the target audience. However with passive advertising the target audience finds the marketer naturally usually through search engines or platforms. social networking . Time frame Proactive marketing usually aims for quick conversions and immediate results. Passive strategies are more focused on gradually building the brand and its reputation. Active and passive marketing.

The amount Active marketing efforts can be easily tracked and measured through for example Estonia Mobile Number List clickthrough rates and conversion rates. Passive advertising results are more difficult to measure but can include metrics such as website traffic time spent on site and organic search rankings. Economic efficiency Active marketing usually involves paid advertising e.g. in search engines through social media advertising or marketing . A passive marketing campaign relies on free or lowcost channels like SEO social media posts and content marketing to generate leads.  strategies form an important part of a comprehensive marketing approach.



Each has its strengths and weaknesses and often the most effective marketing efforts combine elements of both of these types of marketing. Advantages and disadvantages. Active marketing Plus Quick Results Proactive strategies such as television or radio advertising as well as promotions and discounts can produce quick results and stimulate sales in a short period of time. Direct influence Active activities directly influence the target audience which can be especially useful for promoting new products or services. Wide coverage Advertising campaigns on television radio or trade fairs have the potential to reach a large audience in a short period of time. Proactive response Proactive activities such as telemarketing enable immediate responses to customer questions and concerns.