Subject: The Omnibus Directive introduces 19 views

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There are several ways to collect feedback , including e mail invitations and text messages sent after the order is delivered or the service is completed, stickers with QR codes glued in visible places in the company's branch or delivered with the shipment, as well as pop ups and an evaluation form on the product page. It is best to test different solutions , because different methods work well in each industry. The most important thing, however, is to choose a way that will allow you to link the feedback with a real customer. For this purpose, you can send messages containing a link directing to the place where the opinion is issued. Another solution is to make it possible to add a rating only to logged in users.

You can also add a requirement to enter your order or reservation number in the evaluation form. However, that's not all, entrepreneurs should also provide information on how reviews are processed , for example, whether all reviews, both positive Germany Mobile Number List and negative, are posted, whether these reviews are sponsored, where they are taken from, how their average is calculated. This information should be located in the same place where consumer opinions are published, e g. on the page of a given product these may also be visible hyperlinks. The place where you can post information about the method of processing opinions is the regulations of the store or website. It is worth bearing in mind that the above mentioned issues are extremely important because they confirm the company's transparency , which is emphasized in particular by the Omnibus Directive.





What about control? In the event of a possible inspection by the President of UOKiK, the entrepreneur presenting opinions on the website will have to prove that he made sure that the displayed reviews come only from real customers. In order to avoid penalties for oversights, companies should implement solutions that will confirm the authenticity of reviews. Of course, one remedy could be not to share customer reviews on the website. However, in this way, the entrepreneur reduces the chance of sales, because potential customers, guided by opinions, will choose a company that has been tested by other consumers competition. Therefore, a more advantageous solution is to provide potential customers with the opportunity to read opinions about the product or company before making a purchase.