Subject: Companies that want to survive amid today's increasing busin 18 views

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Amid today's increasing business competition must learn how to apply AI to create marketing campaigns. present day consumers Or is this digital age able to search for information faster and more efficiently than in the past? Meanwhile, brands are finding more subtle ways to present themselves so that their messages are tailored to the needs of each individual consumer on a 1:1 basis. Leading search engine company Google also uses an AI called RankBrain, which has improved search results by finding information from specific keywords better than in the past. So marketers can take advantage of RankBrain too by creating more quality, voice-friendly content for search.

Feeling smarter It is nearly impossible for marketers to gain insight into everything customers are saying about each brand's products Phone Number List in their blogs and other online media. Due to new online platforms, people The amount of information that can be shared with each other is ever-increasing. However, AI can make it easier for marketers to analyze data, opinions, and sentiments because they are limited to a specific group of consumers. Marketing is an in-depth strategy that requires putting oneself in the situation of the customer. Therefore, as the situation (experience) of customers and the amount of exchange of experiences through the online world increases. Each brand will find it increasingly difficult to satisfy customer needs.



Facebook now uses deep learning technology to recognize people's faces and DeepText, which allows it to decode computers to understand the nuances of language. For marketers The use of this state-of-the-art technology allows for more accurate and accurate segmentation and identification of target audiences for advertising. Whether or not we are prepared for this technological change, AI will become an essential part of marketing going forward. Marketers are using AI to make their brand campaigns more effective. and help brands understand and respond to the needs of each customer in each situation. Marketers should combine the advantages of AI and find new channels so that this state-of-the-art AI technology facilitates the production of products, services, and advertisements that meet customer needs as much as possible.